About DESIGN IQ

DESIGN IQ is an AI-powered product-validation platform for hardware founders, inventors, designers, engineers, and consumer-product teams. It answers the question that matters before tooling, crowdfunding, or launch: should I build this?

Every evaluation turns a product concept into an explainable score, a direct BUILD, CHANGE, or KILL recommendation, and practical improvements. The goal is not to generate more images—it is to help people make better product decisions.

The system is informed by approximately 24 years of professional product-development and automotive design experience, spanning OEM production design, advanced design, innovation strategy, and design leadership. That judgment is being encoded into a scalable platform rather than relying on one person to perform every evaluation.