AI product validation
Know what to build before you spend to build it.
Upload a product concept. Get an explainable Design IQ score, a direct verdict, and the changes worth making before you burn budget on the wrong thing.
Built for physical products—not image prompts.
Design IQ evaluation
Compact travel espresso maker
Verdict
BUILD
Strong concept. Proceed with the right manufacturing corrections.
Desirability
89
Differentiation
94
Emotional impact
88
Feasibility
61
Biggest problem
The product is desirable, but its current architecture appears unnecessarily expensive to manufacture.
Judgment, made legible
A good-looking concept is not necessarily a good product.
DESIGN IQ turns fuzzy product instinct into a structured decision. It looks for the signals that determine whether a concept earns the next round of development.
Desirability
Will people actually want this?
Differentiation
Why choose it over what exists?
User experience
Does the product make sense in the hand?
Emotional appeal
Does it create a feeling worth paying for?
Brand potential
Can it own a clear point of view?
Market opportunity
Is there a specific, reachable demand?
Competitive position
Does it have a credible place to win?
Feasibility & manufacturing risk
Can the promise survive production?
Biggest weakness
The one-handed promise is undermined by a two-step cleaning routine.
A great product can still fail when its daily friction conflicts with the reason people wanted it in the first place.
Three highest-leverage improvements
- 01Make cleanup a single-motion action rather than a separate ritual.
- 02Clarify the visual hierarchy around the feature customers will pay for.
- 03Reduce part count before committing the architecture to tooling.
More than a score
The point is not to be nice. The point is to be useful.
Every evaluation surfaces the constraint most likely to waste your next development cycle—and prioritizes what will change the outcome.
Start with your conceptMake the next decision cheaper
Start with judgment. Pay for depth when it matters.
Basic evaluation
Free
A decisive first read on one concept.
Score, verdict, core signals
Best first paid test
Deep Product Test
$19
A sharper diagnosis before you commit resources.
Full breakdown, weakness, improvements
3-iteration Product Sprint
$49
Improve, retest, and compare what changed.
Three evaluations, iteration progress
Launch Readiness Report
$99
A hard look before tooling, crowdfunding, or launch.
Risk, market, and launch analysis
Pricing is intentionally simple while we validate what creators value most.
Credibility without a bottleneck
Built from real product-development judgment.
DESIGN IQ is informed by 24 years of professional product-development and automotive design experience—including OEM production design, advanced design, innovation strategy, and design leadership.
The goal is not a founder reviewing every submission. It is to encode experienced product judgment into a scalable system that gives more builders a credible answer before their biggest commitments.
Design IQ Arena
When the crowd disagrees, the discussion gets interesting.
Publish a concept. Let people predict BUILD, CHANGE, or KILL. Then put the AI result beside community opinion and see where the real debate starts.
Arena preview
Fold-flat commuter helmet
Community predicts
CHANGE
61% want the concept fixed, not killed.
DESIGN IQ says
BUILD
The safety story needs proof, but the utility is real.
Questions, answered
Before the verdict.
Your concept needs a verdict
Build it, change it, or kill it.
Get a clear product decision before your next expensive step.